The cupcake trend may be plateau-ing in the States but the bakery that started the little cakes craze, Magnolia Bakery, is taking over the world! Based in New York City, Magnolia Bakery got its cult following from the popular show, Sex and the City, in which the hip and metropolitan ladies munched on the delicious cupcakes regularly. International popularity of the series and its natural association with luxury led to worldwide recognition for the little bakery.
And that's exactly how Magnolia Bakery is perceived in other countries: luxurious and decadent. The bakery has been approved to open internationally in South America, Asia and the Middle East! For emerging powerful markets, the allure of luxury brands from America is strong. According to Wall Street Journal, Magnolia Bakery is "courting prospective buyers in Hong Kong, India, Qatar, Kuwait and Brazil, among other places, he said."
Next time you're traveling abroad, maybe you can sample a little taste of home at Magnolia Bakery!
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